Chesney Hawkes.  Whilst I never thought I’d be opening a business article with those words, the man has a point when it comes to embracing your own unique qualities.  Whether you’re trying to make it …

 
If you’re running a business which trades in physical products, have you ever thought about partnering with a blog or publication to run a giveaway or competition?  This can be a great way to get …

 
Hi.  My name’s Sarah-Jane, and I’m a Facebook addict.  For me, Facebook has proven to be the most successful social media platform, possibly due to the fact that I jumped ship from Myspace at just …

 
Journalists.  We’re funny creatures.  We moan about the amount of unsolicited pitches we receive, but we moan when nobody replies to our appeals for submissions.  We moan when you make follow up calls and badger …

‘Jack of all trades, master of none’ is a phrase which continually haunts me.  Not because I have any deep rooted fear of men named Jack, but because the idea of spreading myself too thinly …

If you’ve been making the most of the information within this column, by now you should be making good headway in becoming proactive at DIY PR and increasing your own press exposure.  In fact, I’m …

Juergen Knoth, photographer, 33
“I’ve always been fascinated by drawing, graphic design and things like that. Nevertheless I studied medical technology in the first place but my side jobs in dance and choreography kind of pulled …

There are currently three sets of words which are instantly recognisable to citizens the world over; Barack Obama.  Jade Goody.  Credit crunch.  If you’re anything like me, the doom and gloom of being told that …

If there was an outtake show for emails, I would be the obvious choice as host.  I could smile smugly to camera, gently mocking those who haven’t thought through their correspondence with me, resulting in …

Parisa Couture

“This had been a hobby for both of us for quite some time; Nasima studied Fashion design at college, but didn’t pursue it as a career, but carried on designing as a hobby.  Nasima started …

Working for yourself, especially if you operate from home, can sometimes feel like less of a 24/7 setup, and more of a 28 hour a day, 8 days a week situation.  Ironically, the more you …

As last night’s left over kebab meat and the hangover from Hell kick in, and the realisation dawns that not only do you have a mere 25p to your name to last six months but …

Marianne Campbell of Minimum Mouse, 25, Vintage Fashion and jewellery retailer.
How did you get started within this field?
After graduating with an English Literature & History degree, I was not really sure where I wanted to …

“Cor Blimey Guvnor, these prices are so cheap, I’m practically GIVIN ‘em away!”  Ok, so I’m assuming you’re not exactly using this Victorian Cockney slang to promote your wares, but running your own brand can …

Recently, I’ve been receiving various requests on how to deal with copy cats, also known as The Scum of the Earth.  Oh I’m sorry, did I say that out loud?  I sympathise with you Trespassers, …

Recently, a tragedy befell me that really made me question the transient nature of life, and required me to search the depths of my soul to find the strength to overcome the injustice of this …

Nails running down a chalk board.  People who leave crumbs in the butter tub.  Poodles.  We all have things that make us want to grind our teeth together in exasperation.  But when it comes to …

This week I’d like to pass on thanks to those readers continually sending me feedback on this column, and letting me know that you’re particularly enjoying reading case-studies of other young entrepreneurs with whom you …

 A couple of weeks ago, this kind query popped into my inbox which is representative of a lot of the questions I’m asked by indie businesses looking for press exposure;
Hello Sarah-Jane,
As a designer/artist who has …

The customer is always right.  Aren’t they?  The politically correct answer to this is yes, of course.  The realistically correct answer is no, don’t be stupid.  The grumpy old man who devours an entire double …

Whilst writing this column exclusively for Trespass, I’ve been lucky enough to receive a great deal of positive feedback from the loyal readers it has generated, and felt it would be interesting to incorporate your …

Sarah-Jane Adams explains the ins and outs of photographic models.