It is time for another monthly round up of what’s hanging in a cinema lobby near you.
Food, Inc.
The best poster from the month of May is this design for Oscar-nominated food industry documentary Food, Inc. Just looking at it and you know instantly what you’re getting from this movie. However, judging the design without the film to add weight it still remains a really stunning piece of art. I can easily see that central image of the cow with a barcode hanging in a gallery to nods of snobby approval.
New York, I Love You
As a representation of what New York, I Love You is meant to be about – love in the five boroughs of New York – this design is actually quite fantastic. The watercolour aesthetic adds an air of romanticism and the colours are eye-catching. The love heart, while sickly sweet, works in the long run, too. This is quite a beautiful poster. Shame about the movie.
Fish Tank
I really enjoy this Jeremy Saunders-designed key art for Andrea Arnold’s grim drama about a girl who just wants to dance and escape her council estate life. The idea of looking in on the life of this girl in an intimate way is well represented and it’s amazing what a bit of visual trickery can do to enliven a poster.
The Back-Up Plan
Looking at this poster sends a lot of weird non-sequiturs through my mind. For instance, why does Jennifer Lopez’s hair fall so delicately over her neck and cleavage? How come her head is disproportionate to her body and is her hair normally that voluminous on top? Why is Lopez holding obvious CGI booties? How come a movie about a woman getting pregnant starring a woman who has had twins feature Lopez’s incredibly flat stomach on the poster? Why does Alex O’Loughlin have a shirt on? I’m so confused.
A Nightmare on Elm Street
The target audience for this horror remake have probably never seen a film from the Elm Street franchise, but have always had Freddy Krueger in their pop culture vernacular. It’s fitting then that all the posters for the film revolve around Krueger and nothing else. The original series usually had wildly inventive posters, but this one is cheap, boring and trades in on everything the audience already knows (the sweater, the knives for fingers) without giving them anything fresh.
StreetDance 3D
There isn’t anything particularly wrong with the design of this poster even though it is reminiscent of every dance movie poster you’ve ever seen. The reason I am including it, however, is because the movie is meant to be about a group of teenagers and yet surely the actress on this poster is in her mid-30s. This poster is everywhere throughout Melbourne city and it produces a chuckle every single time.
Savages Crossing
Yes, this is an actual poster for an actual movie that is actually as bad as you’re thinking it is. This locally-made horror flick is slipping in under the radar, but if more people saw this poster then I am sure they would all agree it has “cult classic” written all over it.
Join us again next month for a look at June’s offerings- including Get Him to the Greek, The A-Team and Sex and the City 2.
